According to a recent story in USA Today over 1/3 of all charitable giving occurs in the month of December.
As a Christian and a church leader, I truly believe it is because it’s the time of year where many people remember the gift that God gave us of His only Son. Of course, I know there are many mundane reasons also…
- It’s the end of the year and people are looking for tax write-offs
- People receive end of the year bonuses and so have available money
- People are spending so much on gifts for family that a few bucks to charity seem well…less.
Ask someone for $50.00 in July they’ll say they can’t afford it but after they just spent $500 on a bike and a gaming system for their kid, giving $50 to charity become reasonable.
The bottom line is this church leader, your members want to give.
It’s your job to give them a compelling reason to give.
Reasons People Choose Their Church for Christmas Giving:
1. A Clear Vision
People want to understand how their giving makes a difference. When I sponsor a child through World Vision, I receive a letter that tells me about the child including what benefits my money is purchasing. (Education, new clothes, food etc.)
Why should I give to your church?
2. Special Projects
Are their special projects happening people would be interested in? Everything from remodeling the children’s wing to drilling a well in Africa can peak someone’s interest. Your job becomes communication. Get the information out there. One way is in an end of the year special campaign.
In my church leader coaching network I teach pastors how to organize an effective end-of-the-year giving campaign. What I can tell you in this short blog is, do a campaign and communicate clearly what they will be giving to.
3. It’s Easy
I know, not the most exciting reason people give but let’s face reality. Most people abstain from anything confusing or too difficult.
We’ve already established that people want to give more readily in December. They are already sitting in your church building. Make it easy to give. Talk about the giving campaign on Sunday. Give special envelopes to everyone. Make it simple (3 steps or less) to give online to this campaign.
In summary, if you’re a church member, I challenge you to give as much to Christian charities this Christmas as you spend on one family member.
If you’re a church leader, your challenge is to give them a compelling reason to choose to give to your ministry and an easy way to do it.
Merry Christmas and Happy Giving.