your-story-matters

Your Story Matters

It’s important to tell your story. It matters.  There are people waiting out there that will be encouraged, helped, inspired, motivated and maybe even saved by your story. Why? Because your story is unique.

Your Story Matters Because It’s Unique.

No one else has the exact same story to tell.  It’s not that your story is better or worse, it’s simply unique.  We have to avoid the trap of comparing our story to other people’s story.  Helping others with your story is not about telling a better story or a more shocking story than someone else.  It is simply telling your story in your unique way.  Someone who wouldn’t be touched by my story or my style is waiting to hear from you.  Have trouble believing that?  Well it’s true.

I remember sharing my story of how I came to be a follower of Jesus.  Here’s a summary: I had a great job, a company car, an apartment the company paid for all in my mid 20’s but something was missing.  I thought it was a long-term relationship, that didn’t help. I visited a church a friend invited me to and found something different from the church religion of my youth.  God was real and present today.  I kept saying “He’s real.” over and over again.  I actually cried at the altar and I hadn’t cried since I was young. I said to God, “I always want to be this way. Open before you.” I have never looked back since.  (I even cry at extreme home make over now, but that’s another story.

When I shared this story of how my life changed, several people came up to me and stated that they though only people with serious problems had ‘testimonies’.  They told me that they never felt like they had a story to tell.  Now they did.  It’s not always the bottom that brings you to turn to God sometimes it’s the emptiness of success or every day life.

This leads me to the next reason you should tell your story:

Other People Will Identify With Your Story.storytelling_quote4

I have a close friend who once told me they could never share their story in public because it was too painful.  My friend also felt no one else could identify with what they’d been through and she didn’t want pity.  You see, she’d been rape repeatedly as a child by her own father.

Who could understand this horror story?  Certainly no one could benefit.  You can probably guess the rest.  She finally did have the courage to share her story and the response was amazing.  Many woman (and a few men) came forward to say they were also molested by a family member or other person.  One woman even contacted her to say, “I never thought I could tell someone my story because they wouldn’t believe it.”  She also had been raped by her father.

In the years to follow, my wife and I had the privilege of providing spiritual counsel (alongside professional counselors) for 4 woman who also have lived through this same horrifying experience with their fathers.  What if my friend never told her story?  These other woman wouldn’t have received the help they needed.

You Can Learn to Easily Tell Your Story.

The easiest way to organize your story is to answer these four questions:

  1. What was you life like before?
    (I had a great job, new car, apartment but wasn’t fulfilled.)
  2. What happened to cause you to change?
    (I felt empty, like there was no purpose.)
  3. What happened at the moment of life-change?
    (My friend invited me to church and Jesus became real to me.)
  4. How is your life different now?
    (I now feel fulfilled and have given my life to help others.)

Conclusion:

There’s a lot of ways to improve the world; volunteer, give to charity, acts of kindness, stand up for justice…but I think the most powerful way is to simply share your story.  It will travel far beyond that moment through the life of the person changed.

Be a Difference Maker today.  Tell your story.

 

 

Leadership Lessons from Jurassic World

JurassicWorldJurassic World: Everything a blockbuster movie should be.  Big actors, lots of action, huge sound, rotten villains, surprising twists and fun. Oh, and did I mention dinosaurs?! But that’s not why I’m writing…
Whether you’re a dinosaur fan or not, we can learn leadership lessons from this movie. How you may ask? Here’s an example:

      The movie caught my attention immediately by using the classic musical score from the original movie.  As a fan of Jurassic Park I smiled and whispered ‘nice’. Throughout the movie, there were several call backs to the original. This reminds leaders that to build the future we must respect the past.

In leadership today, it seems that we often don’t honor the ‘giants’ whose shoulders we stand on.  Honoring the past helps us avoid arrogance.  I attended a conference I Dallas, where Steven Furtick, pastor of the Fastest-growing church in the US made this point beautifully.  Steve said to Ed Young (pastor of Fellowship Church) and Tommy Barnett  (pastor of First Assembly Phoenix) “I should go farther than you because I stand on what you’ve done. Thank you for what you’ve done for me.”

Humility mixed with a desire to do greater. Brilliant.

Jurassic World respected Jurassic Park and the foundation built by the franchise. Now let’s see what other leadership lessons we may glean from this blockbuster.

Here are some direct quotes from Jurassic World and the leadership lessons we can learn from them:

      “Beware treating the awesome as ordinary.” – One of characters, Claire, said, “No one’s impressed by a dinosaur anymore. Consumers want them louder, bigger, more teeth.”  Remember the wonder of one life changed, of hearing God’s voice, of the privilege of leading others. Not everyone has those experiences.  Don’t ‘play marbles with diamonds.” Get just as excited about the 100th person as you did the first.

      “We have to get people’s attention.” – Claire also stated, “Every time we unveil a new asset, attendance spikes.”  To attract new people to church, we have to surprise them.  It can be as simple as telling them they don’t have to dress up.  Several surveys of unchurched people stated that the biggest objection to going to church was ‘nothing to wear.’  We launched a “These are my church clothes” mailing campaign for Easter.

These-are-my-church-clothes

The ad featured a ‘come as you are’ feel.  The results were our largest attendance ever.  We caught their attention with something different than they expected and leveraged that into overcoming an objection we knew they had. Marketing 101.

      Leaders Should Be Humble – “Jurassic World exists to remind us how very small we are.” – CEO character Simon Masrani. When leading His church, we must always remember that God plan is so much greater than our little piece, and His Kingdom is so much larger than our individual church.  Reminding ourselves that He is in charge, not us, can help avoid disasters.

      Remain teachable – Trust the experts, not the crowd.  Another character, Owen, was a behavioral specialist and had trained velociraptor since they were born, but people refused to listen to his insights on their behavior.  Some of the most scandalous leadership fails could have been avoided completely by simply listening to others.  We all need those “emperor has no clothes on[1]” moments.

      Consider the Perspective of Others – When confronted about creating a ‘monster’ hybrid dinosaur in the film, scientist Dr. Henry Wu responded, “Monster is a relative term.  To a canary, a cat is a monster.  We’re just used to being the cat.”  A good leader should always consider the perspectives of those without decision-making power.  In churches leaders are often surrounded by other ‘core church people’ who think like them.  A ‘groupthink’ results and other perspectives are not considered.  For example: if you want to know why some people don’t attend church, you have to talk to some non-church people.

I could keep going, but you get my point.  Get the DVD/Blue-Ray of Jurassic World and watch it again looking for leadership principles.

Share your thoughts in the comment section below and enjoy the movie.

 

Coming Next Week: What does the Bible say about dinosaurs? Were they real or made up by scientists with vivid imaginations to prove evolution?

______________________

[1] The Emperor’s New Suit by Hans Christian Andersen, http://hca.gilead.org.il/emperor.html

How Introverts Can Easily Start Conversation

Left out of Group discussion

How can an introvert be involved in group conversation?

One of the most difficult things for an introvert is to begin a conversation with a group of people they don’t know. In this article I will give you tips on how to do just that comfortably…without sweating or hyperventilating.

I’m an extrovert, I freely admit that.  My four daughters joke that I “could make friends in an elevator.”  I was going to object but in fact I have made friends in an elevator on more than one occasion.  What I mean is, learning about their family, their name, occupation and sometimes even exchanging contact info, in a 3 floor ride!  I enjoy it.  If you don’t, let me help.

My goal is NOT to make you like me. My wife is an introvert.  It’s part of her charm.  She won’t raise her hand for a free gift or make eye contact with strangers. After 24 years of marriage still whispers “Don’t embarrass me or draw attention to me.” as we enter parties or group settings.  I understand how introverts think and how anxious group situations can be and have some practical conversation guides you can easily use.

Let’s talk about how you can OWN a group conversation.

1. Don’t Use a Greeting Alone, 

Don’t say: Hi, Hello or some other greeting.

Don’t use a greeting alone because the person doesn’t really need to respond, and if they do choose to respond it will most likely be a one word answer.

“Hi”     —     “Hello”

“Good morning”     —     “Good morning”

Yawn…I can hear the boredom already.  Feel your palms starting to sweat as you slowly try to find a reason to walk away?

2. Don’t Ask Simple Questions

“How are you?”     —     “Good”

“Where are you from?”     —     “Dayton, Ohio”

“What do you do?”     —     “I’m a computer analyst”

Gosh!  This guy just doesn’t want to talk!  I’ve asked several questions and nothing. Simple questions, solicit simple answers. Simple answers leads to awkward conversations.

Remember: Complex Questions =
More Comfortable Conversations

3. The SECRET is… Ask For Stories, Not Facts

Instead of asking…

“Where are you from?”         ask…
“What’s the strangest thing about where you grew up?”

Instead of asking…

“What do you do for work?”         ask…
“How did you get into your line of work?”

They will tell you, “I’m an air traffic controller. I got into that because I was trained to do that in the Navy.”

Response: “Wow, tell me what you liked best about the Navy.”

Instead of asking…

“How was your weekend?”         ask…
“If you could go anywhere, where would you go and why?”

Stories develop better connections.

BONUS: Want to be a Black Belt in Conversation?

4. Give Unexpected Responses

If someone says, “How was your flight?” instead of responding, “Fine.” try this:

I would pay extra to fly on an airline where the seating was based on IQ!

or for the very brave…

“I read about a Continental flight in 2007 where the airplane bathroom reversed its pressure! There was a 3″ deep stream of waste water running down the aisle in coach!  So I guess compared to that, mine was pretty good.”

If someone says, “Isn’t it nice weather today?” instead of responding, “It sure is.” try this:

“This is the same weather it was during the moon landing, if that actually happened.”

Now you’ve provoked someone into taking a stance on the subject or running away screaming, but they’re not bored!

Try some of these techniques and come back to comment on how they worked please.

I look forward to hearing your stories.

5 Marvel Marketing Tips

Subtitle: What the Avengers can Teach Churches about Marketing

Ok, full disclosure…I’m a comic book geek. I know Captain America and Iron Man from when they shared Tales of Suspense and I still yell out “There’s Stan Lee!” when I see the Marvel Mogul in any TV show or movie. I admit to my geekiness but it wasn’t just comic book nerds that went to this opening weekend. What marketing lessons can church leaders learn from the box-office frenzy that is Marvel’s The Avengers: Age of Ultron at the box office?

movies-avengers-age-of-ultron-ew-coverAs you can imagine, Marvel (an LLC owned by Disney since 2009) is a marketing machine. Marvel rose above its comic book competitors with superior marketing before being acquired by Disney. Now with Disney, one of the greatest marketing companies in the world, behind the Marvel characters they no longer just target only hard-core comic geeks. No, their target is world domination (cue evil villain laugh Mwuhahahahaa!) Ok, I promised marketing lessons for churches.

Let’s look at the way Marvel marketed this Avengers sequel as part of their BIG-picture plan to market all their films…and look at how we can apply these techniques to church marketing.

1. Marvel got “non-comic geeks” excited about these movies.

My wife and daughters are not comic fans but they are as excited about this movie as I am. Moviegoers don’t have to be comic readers to enjoy Marvel movies. Their story lines we beautifully lifted from classic comic book moments but if you didn’t know that, the stories are easily understood and explained. Bottom line, you don’t have to be a comic book insider to enjoy!

If you look at the trailers, posters and other marketing pieces, you almost forget The Avengers are from a comic book. Marvel is advertizing a movie to any moviegoer who enjoys Action/Adventure pictures. That is a key for churches when marketing, target the general public in your area, not just church people.

Marvel Marketing Tip #1: Create Marketing for People Who Are Not Already Fans

2. Marvel put the right people in the right roles.

One reason for this movie’s wide audience is the quality of actors cast. There is star power in the leading roles, Robert Downey Jr. (Iron Man), Scarlett Johansson (Black Widow), Chris Evans (Captain America) etc. etc. That is expected in a blockbuster movie.

What is more amazing is the Academy Award quality in minor or supporting roles: Gweneth Paltrow (Iron Man’s assistant/girlfriend), Anthony Hopkins (Odin: Thor’s Dad), Natalie Portman (Thor’s girlfriend), and Samuel Jackson (Nick Fury).

Marvel Marketing Tip #2: Create Roles for People To Widen Appeal

When possible, leverage star power. The impact a quote from a local celebrity or a 15 second spot from a well-known guest speaker will draw people who would never be interested other wise. A testimony service from heavy metal legend Brian ‘Head’ Welch of Korn remains one of our churches biggest days.

Last thought on this…marketing doesn’t end at the front door, put quality people in support roles such as usher or café server to ensure people get a quality experience.

Beyond the celebrity drawing power, people must identify with your people. Ask some questions about whom you’ve ‘cast’ to represent your chfireproofurch. Is everyone in your marketing material a nicely dressed, thin, white, 30-something? Does your church look like that? More importantly does your city look like that? This isn’t about celebrity as much as having ‘characters’ people can identify with.

For example: Iron man is a flawed man. He has pride, daddy issues, a complicated relationship with his love interest, health concerns, and trouble getting along with others. To target real people, use people they identify with in marketing images and issues people identify with as topics.

3. Every movie has teasers about the next one.

One of my favorite things to do with my youngest daughter is to hang around the theater after the movie ends to wait for the teaser at the ending credits! This gets us thinking (and talking) about the next Marvel movie!

For example, two of the characters in The Avengers: Age of Ultron, Quicksilver and Scarlet Witch, were revealed in a post-credits scene from Captain America: The Winter Soldier two years ago! I remember explaining to my family who they were including that Magneto from the X-men franchise was their father.

There are some teasers during the films themselves also. In Iron Man 2, Agent Coulson hands Iron Man a half-constructed shield that would later become Captain America’s shield alluding to an upcoming Cap film.

Marvel Marketing Tip #3: Find creative ways to give information about upcoming services or events.

When I send out a mailer advertizing a special service, I try to have a ‘bounce-back’ event included, like a guest speaker. An example of this was Brian ‘Head’ Welch, mentioned earlier, was a January event advertized on our Christmas mailer. We also made it a big deal during the Christmas services to say ‘mark your calendars’ and to show a 30 second teaser commercial. It can be as simple as announcing your new comers gathering on Easter. Leaking info about an upcoming event is a great way to get them to come back and Marvel knows it.

4. Marvel Merchandises EVERYTHING.

Marvel will make millions at the box office, but they will also make millions more from merchandise affiliated with the Avengers. There are action figures, toys, video games, posters, collectables, lunch boxes, clothing, and partnership deals with places like Subway. This is an area where Marvel has always outshined their comic book competitors but now that Disney, the best in the world at affiliated merchandizing, owns them, you see Marvel products EVERYWHERE.

Marvel realizes that the residual money from this kind of marketing can outsell even the biggest blockbuster’s ticket sales. What does this mean to churches? We aren’t merchandising products to get more money.

Marvel Marketing Tip #4: Use merchandizing to keep your church in people’s minds.

A pen with your churches name and website will be found in a purse a month later. A free mug is a reminder to get back to church with their morning coffee. A T-shirt can be a conversation starter for a long-time member who is shy about sharing their faith.

5. Marvel Announces release dates way in advance.

Marvel has told us there are at least two more Avengers films, a two-part series called Infinity War, (They revealed the villain Thanos in one if those teasers). The next Avengers releases in 2018 (yes, 3 years from now), with the second part coming in 2019. Leading up to these films, Marvel has: Captain America: Civil War in 2016, with Guardians of the Galaxy 2 and Thor: Ragnarok both in 2017. People are talking about them now because Marvel announces dates well ahead of time.

Marvel Marketing Tip #5: Get important dates into people’s hands early, and in writing.

Don’t assume people know the dates or times! Ok, we may know that Christmas is December 25th each year but what time is the Christmas Eve service? Easter? Forget about it, they move the date every year! In your announcements, mailers, TV commercials, newspaper ads…PLEASE put the dates and times on them. The most effective marketing I’ve done is to hand out invite cards to our people with the dates and times to give to friends.

A big opportunity churches miss is to have a countdown. Marvel is great at saying “Three days until the Earth’s Mightiest Heroes hit the screen near you.” Count down to your big days on your website or in your marketing. A mailer that says “Easter is less than two weeks away” grabs attention better than “This Easter come to Church XYZ”.

In closing, when we are looking at marketing churches we should look at companies that understand how to put butts in the seats. Marvel is certainly good at that. I hope these ‘marvelous’ tips (I couldn’t resist.) will help us all market more effectively to grow our churches and ultimately touch more lives for Christ.

Stress Reducing Tips

As I think about stress it occurs to me that most of my stress is caused by not responding properly to unpleasant situations.  I eat.  Some people need a drink or cigarette to calm down.  These coping strategies may temporarily make us feel better, but they cause more damage in the long run and therefore ADD to our stress longterm:

  • Smoking
  • Drinking alcohol (needing one glass to relax is still dependency)
  • Overeating or under eating
  • Zoning out for hours in front of the TV or computer (a screen’s a screen)
  • Withdrawing from church, friends, family, and activities
  • Using pills or drugs to relax
  • Sleeping too much
  • Procrastinating
  • Filling up every minute of the day with busyness to avoid facing problems
  • Taking out your stress on others (lashing out, angry outbursts, violence)

So what are proper responses?  Well teacher says you can get an A+ for these healthy steps to reduce stress:

Absolve – Forgive. It’s that simple. Let go of the hurts of the past and move on.

If you forgive those who sin against you, your heavenly Father will forgive you. But if you refuse to forgive others, your Father will not forgive your sins. – Matthew 6:14-15

Unforgiveness is like strapping the person to you back and carrying them with you forever, letting them hurt you again and again. Forgive someone is for YOU.  It puts you back in right standing with God.

Not forgiving yourself for a failure or sin is just as destructive.  God forgives you, don’t call unclean what god calls clean, you.

Adapt– Most stress can be reduced responding properly. Adapt your strategies in a hostile environment.

A gentle answer deflects anger, but harsh words make tempers flare. – Proverbs 15:1

When one of my kids says, “I hit them because they made me mad.”  I respond that no one can make you mad…you choose to respond in anger.

Manage your time better. Poor time management can cause a lot of stress. When you’re stretched too thin and running behind, it’s hard to stay calm and focused. But if you plan ahead and make sure you don’t overextend yourself, you can alter the amount of stress you’re under.

Adjust–  Make reasonable goals. Perfectionism is a major source of stress. Stop setting yourself up for failure by demanding perfection. Set reasonable standards for yourself and others, by learning to accept “good enough.” I’m not talking about not doing your best and making excuses, I’m talking about not obsessing over every detail.

The hopes of the godly result in happiness, but the expectations of the wicked come to nothing. – Proverbs 10:28

Admire–  Choose to be an optimist.  That glass is half full! When feeling stressed, reflect on all the things you’re thankful for.

Enter His gates with thanksgiving; go into His courts with praise.
Give thanks to him and praise His name. Psalm 100:4

Avoid– I’m not talking about procrastination. Putting off unavoidable stress such as studying or confronting a difficult person actually increases your stress level. I mean avoid unhealthy situations or relationships.  Example: “Every time I hang with my old friends I drink again.”  Then don’t hang out with them!

Avoid people who stress you out – If someone consistently causes stress in your life and you can’t turn the relationship around, limit the amount of time you spend with that person or end the relationship entirely.

I hope these simple five simple “A’s” help you have less stress in the New Year.

Presenting the Gospel in a Visual Society

We opened with a 10 minutes drama of people’s different fears, death, public speaking, heights, snakes, drowning etc. I’m so proud of our creative and drama teams! It was awesome. I think the sermon was very well received also.  Were the drama and message effective?  Well, 2 people gave their lives to the Lord for the 1st time!

I loved the drama opening for the sermon but that sort of thing always brings questions into some observers mind. “Why do we need all those lights?” or “Is this just a show?”

Why do we use drama, video, decorations, give aways etc. to present the gospel?  It’s because we live in a visual society.  We are trying to reach a generation raised on television, movies, graphic design and the web.  Most of their classes in school will suppliment the teacher’s lecture with videos and Internet information.  Does this water down the gospel? No.

Presenting the gospel with more than words isn’t something new.  Jesus used imagery such as a “camel passing through the eye of a needle” and “a sower who planted seed.”  No, presenting the truths of the Kingdom of God in a visually stimulating medium isn’t a new idea or even’s man’s idea.  Jesus was doing it thousands of years ago.

The key is using the visual presentation to reinforce the message or present the message in a different way but the message never changes!!  It’s still that we are all depraved sinners worthy of judgment and damnation but God loved us so much that He sent Jesus to horribly suffer taking our punishment, then die, rising again to bring us the impossible reward of eternal bliss in heaven.

We will use the methods that will reach the audience but always remember to keep the message the same, we need Christ and thankfully He wants us.

Knowing What to Expect

On Easter this year we did something different.  We didn‘t do anyting different.  No Easter play, no choir robes, no lillies, just our normal service.  I told our over 20 1st time guest and dozens of occasionaly attenders why.  “I want you to see what this church is all about each week in the hope that you’ll come back.”  I continued, “We’re not just going to do a great show on Easter and let you be disappointed next time you’re here!  The same music, teaching style and welcoming atmosphere will be here every time you come.”

I hope this approach also made out members and regular attenders feel encouraged.  They know that any week they invite their friends to church that they can expect a few things to happen.

  • Their friends will be made to feel welcomed
  • The music will be off the chain!
  • The teaching will apply to their lives.
  • It will NOT be boring. (We use creative methods and humor.)
  • God will meet with them.

Do you clearly communicate to your friends and family what they can expect when they come to church?  Can they look at your life and know what to expect from Christianity.  Talk to people.  You’ll be very surprised at what they think is going to happen if they follow God.

Check out: http://www.houseofpraise.cc/whattoexpect.html

Restart

I was talking to someone the other day who was discouraged because they hadn’t kept a comittment they’d made.  Last year many of us at the House of Praise made a commitment to give the Lord the first 15 minutes of our day reading His word.  Well this well intentioned friend made it six months and then got distracted and stopped.

This year they were afraid to try again because they didn’t want to make a comittment they didn’t keep.  I understand that thought.  The Bible does teach us it is better not to vow than to vow and not keep it.  However…I believe it is better to read God’s word 6 days a week for 6 months than to never have tried!

“It’s time to restart.” I said. You know?  Sometimes our computers get bogged down and aren’t working right  (Well not mine it’s a Mac, but most of you know what I mean.) sometimes the best thing you can do is restart it.  We need to restart our walk with God sometimes.

“Is there something in your life you need to restart Pastor?” They asked.  I thought for a moment about a couple things.  1. Date nights with my wife had grown too few. 2. I need a vacation.  3.  I miss blogging.

So here we are.  I took m y wife out ALONE for dinner and a movie and I’m restarting the blog.  Those of you who make comments and follow me, please come back again.  I’m even going to try and learn twitter to make it easier.  God Bless ad let’s get restarted!

Things Learned from Made to Stick

Why do we remember the details of a funny or gross story yet have trouble remembering information that is vital to us?  The reason is the “stickiness” of the idea.  I recently read a book called Made to Stick.  It’s a marketing book by Chip and Dan Heath.  I thought I’d share some insights on making the gospel stick.

Simplicity is Sticky – We must answer the question, “How do I communicate my idea in a one-sentence proverb?”  The more complicated something is the more easily it’s forgotten, so “What can be stripped off the idea?  Sticky Ideas are Compact AND contain the Core of the idea. – Shorter sentences, less words are important to be remembered but not if the core of the idea isn’t communicated.  The most sticky ideas do both by communicating the core of the idea in a compact form, such as in a proverb.

To be Sticky, Use Unexpected Twists – Surprise is good but what is better is generating curiosity and increased interest.  This can be accomplished by generating gaps in people’s knowledge then filling those gaps.

Use Everyday Items to Create Clear Images in People’s Minds – Example: 37 grams of fat in a tub of popcorn means nothing to most consumers but saying, “This popcorn has the same fat as these three meals.” While showing a table filled with bacon & eggs, a McDonald’s Big Mac meal and a steak dinner is a clear message.   A Concept becomes Stickier When Tied to an Idea We Already Know.  Instead of giving a stream of data to be memorized using a well-known schema increases stickiness.  Example: a pomelo is a tangy, citrus fruit, with a yellow to pink flesh and a soft rind is much harder to remember or even comprehend than a pomelo is a super-sized grapefruit with a soft rind.

Avoid the Uncertainty Paralyses – In a study people were asked if they would go a on trip to Hawaii after a huge final exam that was important to their future.  They could buy the tickets and go, not go or pay $5 to hold tickets price for 2 days.  If the participants knew they passed the majority would go to Hawaii as a reward, if the participant of the study knew they failed, the majority still said they would go to cheer themselves up but if they wouldn’t know the outcome of the exam for 2 days, the majority would pay the $5 and wait for the exam outcome.  This doesn’t make sense since most would go whether they passed or failed.  The only explanation is caught up in uncertainty people postpone action.

Sticky Ideas Command Attention – The biggest problem of communication is getting and keeping people’s attention.  To create an idea that sticks, this issue must be overcome.

Invoking Self-Interest in How You Present Your Idea Makes It Stick. – You can do ____________ in five days with our program.  Sales people have learned this by emphasizing the benefits over the features.  “You’ll have the best looking lawn in your neighborhood.” sells more than, “Our seed is guaranteed to be 90% weed free and to grow quickly.”

Avoid The Curse of Knowledge – Knowing to much causes people to want to share it.  Instead of focusing on 1 or 2 key points they speaking gives massive amounts of information and the listeners remember none.  It’s like trying to get a drink out of a fire hose.  It’s more effective to use stories and engage people’s emotions.

Let’s all examine our presentation of the gospel and our church vision by seeing if we’ve presented in a way that sticks.

 

Creative Church Conference – Part 2

The church should be the most creative entity on the planet!  Not Hollywood, not Silicon Valley, not the Times Best Sellers but the church of Jesus Christ.  After all we serve the one who invented creativity!  He is the only one who can create something from nothing.  He is the only one who ever had a new idea. Today Ed Young Jr. told us that children score off the charts on the creativity aptitude tests when they are under 5 but as soon as they start school it quickly drops.  Creativity is replaced with rules for how to play, when to sit, techniques for math and writing.  It’s not that education is bad; it’s that learning best works through repetition.  Repetition stifles creativity.

Romans 12 teaches us not to be squeezed into the world’s mold.  There is no right or wrong way to “do church”.  Jesus communicated in creative, illustrated ways.  He held up a little child and taught us how to enter the Kingdom of Heaven.  This upset the religious people of their day.  Why because they had forgotten about making the truths of God simple to understand and easy to apply to one’s life.  It is the same today.  If you use creative communication techniques people will accuse you of being a “performance church” instead of seeing that more people understand the word of God that is being taught than before.

One of the main themes of the Creative Church Conference (C3) was that mature people reproduce.  Think of it, people are born, grow up, get married and then have babies.  The immature or babies don’t reproduce.  If you’re church isn’t birthing new babies in the kingdom then maybe it isn’t as mature as you think.

Spiritual babies say, “I’m just not being fed.”  A person can be a Christian for 20 years but if all they care about is hearing a new twist on a scripture they haven’t heard before, they are self-centered babies when they should be healthy, reproducing adult believers.  Ed talked further about church’s that were meant to hospitals where babies are born of hurting people are helped have been turned into discriminating restaurants where food critics sample morsels and critique the good food being served.

As communicators of God’s all powerful word we must never bend to the pressure to cater to those who are hearers only and not doers of the word.  We will continue to use every creative method we can to help people grasp and apply the word of God to their life.